Brand
Your Logo Isn't Your Problem
A new logo can improve recognition, but it cannot repair a broken marketing or conversion system. Learn what to diagnose before redesigning your brand.
23 August 2026 · 8 min read
Design Opt Journal
Growth, in writing.
Field notes on positioning, demand, conversion, trust and scale — written for operators, not marketers.
Website
10 Reasons Your Website Isn't Generating Leads
Most websites do not fail because they look bad. They fail because the growth system behind them is leaking. Here are the ten leaks we see most often.
21 August 2026 · 6 min read